Google’s Cookie U-Turn: Why B2B Advertisers Still Need Specialised DSPs
Google’s recent announcement to continue supporting third-party cookies in Chrome, reversing its 2020 plan to phase them out, has stirred the digital advertising world. However, this decision doesn’t significantly impact the fundamental landscape for B2B marketers. The need for purpose-built B2B Demand-Side Platforms (DSPs) remains critical. When we launched AccountInsight in 2018, our objective was […]
Ensuring Trust and Transparency in Digital Advertising: Our Multi-Layered Approach to Combating Fraud
Ad verification technology in B2B Display Advertising faces scrutiny as marketers question its efficacy against modern fraud. Issues like fraud, ID spoofing, and dubious websites continue to plague marketers. At AccountInsight, we acknowledge these challenges and have crafted a robust, multi-tiered strategy to uphold data integrity and combat fraudulent activities effectively. Key Components of Our […]
Combining Brand Awareness and Customer Loyalty Strategies
Building brand awareness and driving customer loyalty are pivotal goals for businesses, especially in the B2B sector. While B2C brands often have a straightforward approach to engaging consumers, B2B marketers can adapt and learn from these strategies to tackle their unique challenges. Account-Based Advertising for Enhanced Brand Awareness Account-based advertising proves highly effective for B2B […]