Beyond Keywords: How a B2B DSP Uses Intent Data for Hyper-Targeted Ad Campaigns
The Problem With Keyword-Based Advertising For years, digital marketers have relied on Google PPC campaigns to capture leads. The approach is simple: you pick keywords, bid on them, and hope that the person typing them into Google works for a company that could eventually buy your product. But here’s the challenge for B2B marketers: In […]
How Intent Data is Revolutionising B2B Programmatic Advertising
In B2B advertising, one truth stands out: there are only two types of customers — those in-market right now, and those not yet in-market. The challenge? The vast majority of your potential buyers are not actively looking to purchase today. And when they finally are, their shortlist will be filled with brands they already know and trust. […]
Unlocking the Power of Intent Based Marketing in B2B: Why a Dedicated B2B DSP Makes All the Difference
In the complex world of B2B sales, timing and relevance can make or break a deal. Unlike B2C, where broad awareness often works, B2B buyers need solutions for specific problems – and they only start looking when the need becomes urgent. This is where intent based marketing comes in: focusing your efforts on buyers who […]