In conversation with Luke Bozeat, COO of Mediacom
Summary In a recent conversation with Luke Bozeat, COO of Mediacom, we explored the challenges and opportunities in today’s media landscape, the evolving role of agencies, and the importance of culturally relevant campaigns. His insights align closely with the principles behind AccountInsight B2B DSP, emphasizing the need for precision, relevance, and a holistic approach to […]
Beyond Clicks: Measuring the True Impact of B2B DSP Campaigns
In today’s digital landscape, B2B DSP (Demand-Side Platform) advertising has emerged as a powerful tool for businesses aiming to reach their target audience with precision and efficiency. The complexity of the customer journey, with interactions spanning multiple channels and touchpoints, necessitates a more sophisticated approach to advertising. B2B DSP campaigns offer just that, enabling advertisers […]
Driving Brand Growth with Data-Driven B2B Campaign Optimization
You could have enough confetti for a summer of weddings with all the documents talking about the changes in B2B digital advertising. The landscape is shifting faster than ever, and as a Digital Strategist, it’s a lot to keep up with. But here’s the thing: it’s not just about running ads anymore—it’s about building a […]