21 Key B2B Marketing Trends to Keep an Eye On in 2026
The B2B market is becoming fiercely competitive, but creative brands know how to stay ahead. Some emerging trends in B2B marketing are giving service- and subscription-based brands – such as restaurant marketing or industry-specific technology providers – opportunities to connect with their target clients, build trust, and personalize the buying experience. These are the trends […]
Beyond Keywords: How a B2B DSP Uses Intent Data for Hyper-Targeted Ad Campaigns
The Problem With Keyword-Based Advertising For years, digital marketers have relied on Google PPC campaigns to capture leads. The approach is simple: you pick keywords, bid on them, and hope that the person typing them into Google works for a company that could eventually buy your product. But here’s the challenge for B2B marketers: In […]
How to Choose the Right B2B Targeting Strategy: IP vs. Programmatic vs. Display
In B2B marketing, precision is everything. A well-thought-out B2B targeting strategy is essential for reaching the right decision-makers, in the right companies, at the right time and can make or break a campaign. But with so many terms floating around—IP Targeting, B2B Programmatic Advertising, B2B Display Advertising – how do they actually relate? At the core of […]