Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
Last week we had a couple of in-depth conversations with the CMO of a very large technology company and discussed their challenges to generate inbound leads using ABM Marketing approach.
Traditional B2B marketing is broken. The result? Lost leads and long sales cycles that hinder business development. As such, smart B2B agencies are looking at Account-Based Advertising Solutions with a
The short answer to the question is of course “yes but…should B2B Account-Based Marketing be just about high potential accounts?”; ABM is technically the right abbreviation for B2B Account-Based Marketing.