Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight. As leaders in B2B display advertising,
Here is a question we get asked a lot: which marketing strategy should a B2B company invest in when looking to grow: brand awareness or lead generation? You want the
In the age of digital ubiquity, physicians ought to be more accessible than ever before. However, for a number of reasons, it’s become more difficult to target them. This situation