So, you’ve come up with an exciting B2B Display Advertising campaign, you’ve paid to have it displayed across the internet on prominent sites, and are waiting for the sales to
Average buying centre size in companies with 1.000+ employees consists of over 30 employees. On such a scenario, how should Sales and Marketing work together to close the big deals?
As budgets are scrutinized and with marketers needing to show business value: how much credit should go to B2B Display Advertising as a contribution to revenue? Common sense and empirical