Matthew Jantjies-Green is the Head of Agency Partnerships at accountInsight, the B2B DSP pioneering outcome-driven advertising powered by non-cookie IDs. With a deep passion for connecting agencies to innovative solutions, Matthew specializes in enabling effective B2B programmatic campaigns that drive measurable success. As he puts it, “In a rapidly evolving digital landscape, partnerships are the cornerstone of delivering targeted, impactful advertising that resonates with B2B audiences and maximizes ROI.”
Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even
The Essential Read for All Companies Embracing B2B Display Advertising and Programmatic B2B. All you need to know about the value of branding in B2B in a concise report: “The
When it comes to B2B , the buyer-seller relationship isn’t always the easiest to manage. The days you could close a sale by working just with one individual are gone,