Top 6 tips to help you find the right B2B display advertising solutions
All B2B display advertising solutions are equal, but some solutions are more equal than others.
AccountInsight and BBN International Embark on Strategic Partnership
BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight. As leaders in B2B display advertising, AccountInsight will enable BBN to strengthen its programmatic advertising services. Founded by former WPP executives, AccountInsight was first established within media buying group, GroupM, meaning […]
Brand awareness or lead generation?
Here is a question we get asked a lot: which marketing strategy should a B2B company invest in when looking to grow: brand awareness or lead generation? You want the customers and you want the profits, right? But here is the thing: If you lack B2B brand awareness, demand for your services is not reaching […]
