Why is Account-Based Advertising Important? 7 Reasons Why You Really Do Need It.
Do you know why the fastest way to reach a voice mail on Telemarketing is to call from a weak brand? The answer to this question is at the heart of B2B Display Advertising. How you market your business determines if the you will be successful or not. A solid brand can create and maintain demand, […]
Why successful B2B companies invest in share of voice marketing (SOV)
Have you ever tried to close a sale on an existing customer, only to hear the disappointing news that they chose to go elsewhere? In B2B, you need to ensure your share of voice (SOV) is above your Share of voice (SOV) to keep sustainable growth. The Share of Voice marketing rule has been in […]
What is account targeting? More than ads & more than tech.
It is a fact: increasing risk aversion, compliance concerns and technology complexity, has resulted in a high increase in the number of people involved in the purchasing process. As such, account targeting is more relevant than ever. As every sales professional knows, the bigger the team, the less likely they are to end up buying. […]
