Why successful B2B companies invest in share of voice marketing (SOV)
Have you ever tried to close a sale on an existing customer, only to hear the disappointing news that they chose to go elsewhere? In B2B, you need to ensure your share of voice (SOV) is above your Share of voice (SOV) to keep sustainable growth. The Share of Voice marketing rule has been in […]
What is account targeting? More than ads & more than tech.
It is a fact: increasing risk aversion, compliance concerns and technology complexity, has resulted in a high increase in the number of people involved in the purchasing process. As such, account targeting is more relevant than ever. As every sales professional knows, the bigger the team, the less likely they are to end up buying. […]
Why Account-Based Advertising Really Works
The Essential Read for All Companies Embracing B2B Display Advertising and Programmatic B2B. All you need to know about the value of branding in B2B in a concise report: “The 5 principles of growth in B2B – Empirical Observations on B2B Effectiveness”