Learn about Account-Based Advertising with our Ultimate Guide for B2B Marketers
In today’s hyper-competitive B2B landscape, it’s not enough to cast a wide net and hope for the best. Targeted, personalised B2B Display Advertising campaigns are the key to standing out in a crowded marketplace. However, the increasing difficulty of tracking user behaviour due to changing privacy laws and the phasing out of third-party cookies or […]
Why your accounts aren’t responding to your ads
So, you’ve come up with an exciting B2B Display Advertising campaign, you’ve paid to have it displayed across the internet on prominent sites, and are waiting for the sales to start rolling in. Except… that doesn’t happen. Did your ads backfire? Did you miss the mark on exactly who it is that wants your product? […]
B2B finds a new growth model with Account-Based Advertising
As budgets are scrutinized and with marketers needing to show business value: how much credit should go to B2B Display Advertising as a contribution to revenue? Common sense and empirical evidence show that advertising has a big impact on expected margins, loyalty levels and customer trust. However, brand building is a long-term strategy that just […]
