How B2B display advertising can successfully build brand awareness
When you think about brands that have a share in your mind – and a share of the market – it’s easy to think of big corporations who successfully build brand awareness. From “Da-da-da-da-da, I’m lovin’ it” to “I don’t know, let me Google it”, there are plenty of companies that have a significant share […]
Why intent is the missing element of your B2B display advertising campaign
In the world of online marketing, it’s long been known that content is king. In that same vein, knowing exactly what content is being consumed by your target accounts is key. Once you know this, you can ensure that you can get your adverts in front of them at the right time. It’s all about […]
How to identify which accounts are ready to buy
It’s an age-old question: how can you ensure your B2B display advertising reaches the right accounts? How can you make your budget go further and reach the accounts that are ready to buy? The short answer is that with a little bit of research and the right timing, you can reach the right accounts, do […]
Why uncovering intent is critical to campaign success
While mapping out your target accounts is an excellent starting point for your account based marketing strategy, consider this: it’s estimated that only 10% of B2B companies are in-market at any given moment. If you advertise to your entire target account list, 90% of your budget could be wasted. Tracking real-time account intent is a much smarter way […]
How B2B Display Advertising with Intent Based Marketing works
Digital is taking over and customers are consuming more content than ever before as they go through their buying process, especially in the B2B world. Our solutions are about helping your customers make informed decisions. We do this through B2B display advertising and intent based marketing solutions that we’ve specially designed to get your brand […]
How to use B2B display advertising with IP targeting to reach employees working from home
During the last couple of years, more and more people have started working from home, and this looks set to become a continuing trend. It’s a big concern for companies using IP targeting to advertise their brand to their key accounts – if employees aren’t working from the office, how can IP targeting still be […]
Is B2B Brand activation the only type of marketing that works?
Consensus opinion says there is only one type of marketing that works: lead generation. However, as 2021 planning unfolds, many B2B marketers are beginning to realize that B2B brand activation accelerates traditional lead generation, acting as a real catalyst for sales. According to McKinsey, and the report “Global B2B decision-maker response to COVID-19 crisis”, only […]
Top 6 tips to help you find the right B2B display advertising solutions
All B2B display advertising solutions are equal, but some solutions are more equal than others.
AccountInsight and BBN International Embark on Strategic Partnership
BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight. As leaders in B2B display advertising, AccountInsight will enable BBN to strengthen its programmatic advertising services. Founded by former WPP executives, AccountInsight was first established within media buying group, GroupM, meaning […]
Brand awareness or lead generation?
Here is a question we get asked a lot: which marketing strategy should a B2B company invest in when looking to grow: brand awareness or lead generation? You want the customers and you want the profits, right? But here is the thing: If you lack B2B brand awareness, demand for your services is not reaching […]
