How to ensure consistent sales acceleration with B2B display advertising
When it comes to sales, the rule of thumb is: the longer a sale takes to happen, the more likely it becomes that there won’t be one. Fast sales tend to happen when buyers have a clear idea of who you are, what they want from you, and what it is that they’re getting. Sales […]
How B2B display advertising can successfully build brand awareness
When you think about brands that have a share in your mind – and a share of the market – it’s easy to think of big corporations who successfully build brand awareness. From “Da-da-da-da-da, I’m lovin’ it” to “I don’t know, let me Google it”, there are plenty of companies that have a significant share […]
Why uncovering intent is critical to campaign success
While mapping out your target accounts is an excellent starting point for your account based marketing strategy, consider this: it’s estimated that only 10% of B2B companies are in-market at any given moment. If you advertise to your entire target account list, 90% of your budget could be wasted. Tracking real-time account intent is a much smarter way […]