Why you need Account Based Marketing Solutions
You are marketing to groups of people within companies in long and non-linear sales cycles.
To succeed in you communication and positioning you need account level targeting, optimization and reporting.
That’s why we built AccountInsight
Capability to segment and activate B2B audiences
Capability to optimise campaigns’ results by B2B audiences.
Capability to report results by B2B audiences
Solutions
B2B Display Advertising
Intent Based Marketing
As we target your accounts, AccountInsight monitors the web articles being read by their employees.
Through advanced semantic keyword analysis, this information is transformed into a detailed, dynamic dashboard offering insights into companies actively seeking specific products or services.
Our platform simplifies web analysis, identifying keywords and categorising them for easy intent understanding.
B2B Audience Targeting
Designed for B2B teams with in-house DSPs, our B2B Audience Targeting solution facilitates the conversion of our company signals into audiences.
These seamlessly integrate into your chosen DSP as either data segments or media deals, depending on the DSP.
Over 1000 syndicated B2B data segments across 40+ B2B properties
Industry
B2B lifestyle segments
Company size
Intent
Technographics
Custom Segment
AdTech Ecosystem Built to maximise your digital targeting relevance
Categories
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What is a B2B DSP (Demand-Side Platform)?
With people spending 66% of their time on the open internet, i.e. outside of walled gardens, it’s no surprise to see many B2B advertisers turning to display advertising for effective communication. One way to achieve this is by leveraging media targeting via Demand-Side Platforms (DSPs). But what exactly is a