Why Intent Data Matters Beyond New Business In B2B marketing, intent data is often associated with acquiring new accounts — identifying companies in-market and targeting them with hyper-relevant ads. But
How IP-based corporate network identity outperforms cookies and person-level tracking for account-based marketing. Most B2B marketing platforms quietly rely on the assumption that if someone from a company visits your
Most B2B marketers assume that when someone from a company visits their website, that visit somehow belongs to the company’s digital footprint. In reality, this is only sometimes true. Whether