Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
While mapping out your target accounts is an excellent starting point for your account based marketing strategy, consider this: it’s estimated that only 10% of B2B companies are in-market at any given
Digital is taking over and customers are consuming more content than ever before as they go through their buying process, especially in the B2B world. Our solutions are about helping
During the last couple of years, more and more people have started working from home, and this looks set to become a continuing trend. It’s a big concern for companies