Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
Cheaply designed display solutions cause more harm than good to B2B brands. As much as the approach to safe contextual placement runs with a zero-tolerance attitude, we must remember that
In the world of online marketing, it’s long been known that content is king. In that same vein, knowing exactly what content is being consumed by your target accounts is