Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
B2B Ad Performance Doesn’t Have a Channel Problem. It Has a Targeting Problem. Display advertising gets a bad reputation in B2B circles. Marketers run campaigns, see low click-through rates and
Every B2B Team Has a Dream List. Most Have No Way to Advertise to It. Sales teams live by their target account lists. Whether you call it the “Dream 100,”
What Is a B2B DSP Alternative — and Why Should You Care? If you run B2B advertising campaigns, chances are LinkedIn takes a massive share of your budget. And for