How B2B display advertising can successfully build brand awareness
When you think about brands that have a share in your mind – and a share of the market – it’s easy to think of big corporations who successfully build brand awareness. From “Da-da-da-da-da, I’m lovin’ it” to “I don’t know, let me Google it”, there are plenty of companies that have a significant share […]
Why intent is the missing element of your B2B display advertising campaign
In the world of online marketing, it’s long been known that content is king. In that same vein, knowing exactly what content is being consumed by your target accounts is key. Once you know this, you can ensure that you can get your adverts in front of them at the right time. Intent based marketing […]
Why uncovering intent is critical to campaign success
While mapping out your target accounts is an excellent starting point for your account based marketing strategy, consider this: it’s estimated that only 10% of B2B companies are in-market at any given moment. If you advertise to your entire target account list, 90% of your budget could be wasted. Tracking real-time account intent is a much smarter way […]