How to use IP targeting advertising to reach employees working from home
During the last couple of years, more and more people have started working from home, and this looks set to become a continuing trend. It’s a big concern for companies using IP targeting to advertise their brand to their key accounts – if employees aren’t working from the office, how can IP targeting still be […]
Is B2B Brand activation the only type of marketing that works?
Consensus opinion says there is only one type of marketing that works: lead generation. However, as 2021 planning unfolds, many B2B marketers are beginning to realize that B2B brand activation accelerates traditional lead generation, acting as a real catalyst for sales. According to McKinsey, and the report “Global B2B decision-maker response to COVID-19 crisis”, only […]
Top 6 tips to help you find the right B2B display advertising solutions
All B2B display advertising solutions are equal, but some solutions are more equal than others.