Why B2B Enterprise ABM Still Works in a Cookieless, IPv6 World
How IP-based corporate network identity outperforms cookies and person-level tracking for account-based marketing. Most B2B marketing platforms quietly rely on the assumption that if someone from a company visits your website, that visit belongs to the company. In 2026 this is only sometimes true. Whether a web visit can be mapped to a company depends […]
Jem Lloyd-Williams, UK CEO of Mindshare, on the Evolution of Media
Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9,300 people across 86 countries. Mindshare looks after some of the world’s biggest advertisers, including Unilever, Ford and Nike, as well as impressive UK brands such as Carwow, and LV=insurance. Jem was the former CEO of Vizeum UK and has […]
Natalia Chaban from MediaCom on performance-led growth
Our guest on this week’s Agency Dealmasters podcast is someone truly on the bleeding edge of performance marketing. It’s truly a pleasure to welcome MediaCom’s Digital Director of Performance, Natalia Chaban. With over 15 years of experience in media advertising technology and innovation, and an impressive position at Campaign’s Media Agency of the Decade, Natalia […]