What is Account IP Targeting and why Account-Based Advertising?
Average buying centre size in companies with 1.000+ employees consists of over 30 employees. On such a scenario, how should Sales and Marketing work together to close the big deals? What is Account IP Targeting and why B2B Display Advertising can help? How do you make sure you score 20/20 on Awareness, Confidence and Trust? […]
Philip Gosney, Head of Global Marketing at Maersk Drilling, on using Account-Based Marketing Campaigns for non-scalable marketing
On the latest Agency Dealmasters podcast, Philip Gosney tells us of his fascinating journey from the legal profession into marketing. He is now running the global marketing for Maersk, the multibillion dollar drilling company. Listen to this podcast to hear how Gosney took Maersk from having a non-existent marketing strategy to running some of the […]
Christopher Engman discusses ABM, Megadeals and the evolution of IP targeting
Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds. Christopher Engman’s Megadeals Advisory assists scaleups and […]