Natalia Chaban from MediaCom on performance-led growth
Our guest on this week’s Agency Dealmasters podcast is someone truly on the bleeding edge of performance marketing. It’s truly a pleasure to welcome MediaCom’s Digital Director of Performance, Natalia Chaban. With over 15 years of experience in media advertising technology and innovation, and an impressive position at Campaign’s Media Agency of the Decade, Natalia […]
What is Account IP Targeting and why Account-Based Advertising?
Average buying centre size in companies with 1.000+ employees consists of over 30 employees. On such a scenario, how should Sales and Marketing work together to close the big deals? What is Account IP Targeting and why B2B Display Advertising can help? How do you make sure you score 20/20 on Awareness, Confidence and Trust? […]
Philip Gosney, Head of Global Marketing at Maersk Drilling, on using Account-Based Marketing Campaigns for non-scalable marketing
On the latest Agency Dealmasters podcast, Philip Gosney tells us of his fascinating journey from the legal profession into marketing. He is now running the global marketing for Maersk, the multibillion dollar drilling company. Listen to this podcast to hear how Gosney took Maersk from having a non-existent marketing strategy to running some of the […]