Chris Hirst, Global CEO Havas Creative, on what B2B clients want today
On our continued journey of building the discipline around B2B Display Advertising and to get better understanding about how digital, media, agencies and B2B clients are shaping the future, Accountinsight interviews some of the sharpest minds in our industry. This week we have Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing […]
Riaz Kanani, CEO and Founder of Radiate B2B, on adopting ABM & understanding user behaviour
Thanks to his fascination with the importance of branding, technology and people, Riaz Kanani (linkedin.com/in/riazkanani) has an enviable amount of marketing experience to share. Not only has he built global video ad networks that understand user behaviour, launched the first paid for cinematic movie online, and helped build demand generation and engagement marketing strategies for companies […]
John Harris, president & CEO at Worldwide Partners, on the future of B2B advertising
This is a Masterclass on B2B, advertising and network agencies. On our continued journey of building the discipline around Account Based Advertising , Accountinsight interviews some of the sharpest minds in our industry to get better understanding about how media , advertising and agencies are shaping the future. John Harris is the President & CEO […]