Ricky Abbott discusses ABM & connected B2B experiences
This is a Masterclass from Ricky Abbott on Account Based Marketing and the future of B2B marketing.On our continued journey of building the discipline around Account Based Marketing, Accountinsight interviews some of the sharpest minds in our industry to get better understanding about how digital, media , agencies and B2B are shaping the future. Ricky […]
Michel Juvillier explores media advertising, programmatic & the Ad Tech Market
This week’s very special guest is Michel Juvillier, the founder of The Societies Media (see his LinkedIn profile here). As an expert in all things advertising and programmatic from the start of the digital advertising revolution, he’s got a fascinating background. He’s had a ringside seat to see how the world of media advertising and programmatic […]
Raffaele Apostoliti, president & CEO of Expandi Group, on leading EMEA B2B marketing
This week’s podcast welcomes Raffaele Apostoliti, president & CEO of Expandi Group, a leading EMEA B2B marketing agency serving many of the top B2B brands around the world, including IBM, HP, Lenovo and Google, to name a few. Check out his LinkedIn profile here. Expandi Group employs over 400 staff in marketing and operations and […]