Toni Chumillas is an award-winning marketer and founder of AccountInsight, the B2B DSP designed to enable effective B2B advertising running on non-cookie IDs. In his own words “Technology is changing the way we market. As CMOs are looking for solutions to increase revenue, outcome-driven programmatic B2B provides both qualitative and quantitative insight to help them achieve just that.”
With intent based marketing it’s now possible. In real time, to get your message in front of the accounts, as they’re actively searching for your products. One of the most
The past months have brought a dramatic change. So much happening in the world today, it is not easy for B2B Marketing teams to find their way while marketing budgets,
Here is a question we get asked a lot: which marketing strategy should a B2B company invest in when looking to grow: brand awareness or lead generation? You want the