Why Programmatic B2B is Essential for Account-Based Marketing
When it comes to B2B , the buyer-seller relationship isn’t always the easiest to manage. The days you could close a sale by working just with one individual are gone, now it is all about marketing and sales influencing a large group of people.
Is Brand safety the unsung hero of B2B Display Advertising?
Cheaply designed display solutions cause more harm than good to B2B brands. As much as the approach to safe contextual placement runs with a zero-tolerance attitude, we must remember that there’s a lot to consider when choosing a platform that’s right for your business: there are core outputs, data integrations, and the reporting suite. However, […]
How to ensure consistent sales acceleration with B2B display advertising
When it comes to sales, the rule of thumb is: the longer a sale takes to happen, the more likely it becomes that there won’t be one. Fast sales tend to happen when buyers have a clear idea of who you are, what they want from you, and what it is that they’re getting. Sales […]