Judith Niederschelp on narrowing focus & growing B2B brands
Judith Niederschelp is the CEO of Demand Studio and is also a guest lecturer at Warwick Business School (see her LinkedIn profile here). In this podcast, Judith Niederschelp speaks about the digital revolution, the art of winning new customers, the buyer journey, as well as the modern day B2B agency and its challenges. Needless to […]
Paul Frampton on Technology, Advertising & Media’s role in Marketing
This week’s Agency Dealmasters welcomes Paul Frampton, a respected customer and people-focused tech and marketing leader. It’s not often that we get to chat to someone with such an illustrious marketing career. He’s currently president of marketing consultancy and agency Control v Exposed, which advises brands on media operating models, martech, data strategy and right […]
Unleashing brand growth: a conversation with Luke Bozeat.
With over 20 year working in media and communications, Luke Bozeat has overseen brand growth, launched products, refreshed brands, led integrated agency teams and driven communication strategies across a vast array of areas, from cars, finance and charities to hairdryers, booze, holidays and kids TV. He joined MediaCom when it was still under 100 people […]
