Account Based Marketing Solutions from AccountInsight:

The Demand Side Platform Built for B2B

Why you need Account Based Marketing Solutions

Marketers deserve more than the traditional consumer ad-tech to succeed in B2B.

You are marketing to groups of people within companies in long and non-linear sales cycles.

To succeed in you communication and positioning you need account level targeting, optimization and reporting.

That’s why we built AccountInsight

Capability to segment and activate B2B audiences

Capability to optimise campaigns’ results by B2B audiences.

Capability to report results by B2B audiences

B2B Display Advertising

To grow your revenue, you need to effectively create demand.

In B2B, successful companies balance the long game of brand building and short-term sales activation.

With display advertising you target key companies and show to the key decision makers your ads on the websites where they read about the topics and problems you solve

Intent Based Marketing

As we target your accounts, AccountInsight monitors the web articles being read by their employees.

Through advanced semantic keyword analysis, this information is transformed into a detailed, dynamic dashboard offering insights into companies actively seeking specific products or services.

Our platform simplifies web analysis, identifying keywords and categorising them for easy intent understanding.

IP Targeting

What is 
IP targeting?

IP targeting uses a company’s shared IP address to target employees with relevant digital ads.

AccountInsight makes it simple to source and verify IP addresses, so you can be sure your campaigns reach the right people.

Why IP targeting
works?

Traditional cookie-targeting is falling out of favour. There are tighteр privacy restrictions and too much guesswork about audiences, and browsers have started phasing out third-party cookie data. This all means wasted paid clicks from poor-fit account.

IP targeting is precise, reaching key accounts only.

Account Based Marketing

AccountInsights and ABM helps you run targeted, tailored digital advertising as part of your ABM strategy.

Precision
Targeting

Identify and target high value accounts using their IP address.

Influence buyers
with ABM

Create personalised campaigns that resonate with the right message.

Close deals
with ABM

Enable Sales teams with warm leads based on data and insights.

Account Based Marketing (ABM).

ABM is a growth strategy to target high-value companies with relevant content across the right channels.

It brings Sales and Marketing together as one focused force, using precision and personalisation to target key accounts

AdTech Ecosystem Built to maximise your digital targeting relevance

AccountInsight’s bespoke B2B DSP integrates with the best ad stack so you can focus on marketing and sales and leave to us the technology, reach and insights you need to succeed

Read our latest blog & news

Why B2B Advertising Breaks When It Uses B2C Targeting Tools

28 January 2026

Most B2B marketers think in terms of companies. However, most advertising platforms still think in terms of users. That mismatch is the root cause of wasted media spend, weak attribution, and ineffective account-based marketing. B2C platforms such as Meta, Instagram, Google Display and most mainstream DSPs were built to identify,