Top 5 Benefits of Intent-Based Marketing in the B2B World

Digital channels are revolutionising the way B2B customers consume content and make decisions. Old advertising models no longer meet the needs and challenges of B2B companies. That’s why intent-based marketing has become the go-to solution for marketers who want to get their brand in front of the right people in the right context. In this […]

Why intent is the missing element of your B2B display advertising campaign

In the world of online marketing, it’s long been known that content is king. In that same vein, knowing exactly what content is being consumed by your target accounts is key. Once you know this, you can ensure that you can get your adverts in front of them at the right time. It’s all about […]

B2B marketer’s guide to intent marketing

What do B2B marketers dream about at night? More sales, bigger sales, faster sales! That’s what they want and intent marketing is one of the best ways to get them. Intent based marketing has become a bit of a buzz word with new technologies that have elevated marketing efforts far beyond a ‘create and hope […]

Why uncovering intent is critical to campaign success

While mapping out your target accounts is an excellent starting point for your account based marketing strategy, consider this: it’s estimated that only 10% of B2B companies are in-market at any given moment. If you advertise to your entire target account list, 90% of your budget could be wasted. Tracking real-time account intent is a much smarter way […]

How B2B Display Advertising with Intent Based Marketing works

Digital is taking over and customers are consuming more content than ever before as they go through their buying process, especially in the B2B world. Our solutions are about helping your customers make informed decisions. We do this through B2B display advertising and intent based marketing solutions that we’ve specially designed to get your brand […]

Intent based marketing: how to reach the accounts that are in-market

With intent based marketing it’s now possible. In real time, to get your message in front of the accounts, as they’re actively searching for your products. One of the most famous quotes from Lord Leverhulme, the founder of Unilever, is: – “Half the money I spend on advertising is wasted, and the trouble is I […]