How to Use Intent Data to Identify Upsell and Cross-Sell Opportunities With Current Clients
Why Intent Data Matters Beyond New Business In B2B marketing, intent data is often associated with acquiring new accounts — identifying companies in-market and targeting them with hyper-relevant ads. But there’s a hidden growth lever many businesses overlook: using intent data to unlock upsell and cross-sell opportunities inside existing client accounts. Your current customers already […]
B2B Account Based Marketing: 11 Proven Strategies for 2026
B2B marketing is evolving. FAST. The focus is shifting from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs). Because in B2B, it’s not about how many people you reach, it is about reaching the right companies, the ones that actually show intent and fit your Ideal Customer Profile (ICP). Every item of your marketing […]
How Intent Data is Revolutionising B2B Programmatic Advertising
In B2B advertising, one truth stands out: there are only two types of customers — those in-market right now, and those not yet in-market. The challenge? The vast majority of your potential buyers are not actively looking to purchase today. And when they finally are, their shortlist will be filled with brands they already know and trust. […]