Philip Gosney, Head of Global Marketing at Maersk Drilling, on using Account-Based Marketing Campaigns for non-scalable marketing
On the latest Agency Dealmasters podcast, Philip Gosney tells us of his fascinating journey from the legal profession into marketing. He is now running the global marketing for Maersk, the multibillion dollar drilling company. Listen to this podcast to hear how Gosney took Maersk from having a non-existent marketing strategy to running some of the […]
Christopher Engman discusses ABM, Megadeals and the evolution of IP targeting
Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds. Christopher Engman’s Megadeals Advisory assists scaleups and […]
Jem Lloyd-Williams, UK CEO of Mindshare, on the Evolution of Media
Jem Lloyd-Williams is the UK CEO of Mindshare, a global, multi-award-winning, media agency network of 9,300 people across 86 countries. Mindshare looks after some of the world’s biggest advertisers, including Unilever, Ford and Nike, as well as impressive UK brands such as Carwow, and LV=insurance. Jem was the former CEO of Vizeum UK and has […]
Chris Hirst , Global CEO Havas Creative, on what B2B clients want today
On our continued journey of building the discipline around Account Based Advertising and to get better understanding about how digital, media, agencies and B2B clients are shaping the future, Accountinsight interviews some of the sharpest minds in our industry. This week we have Chris Hirst is Global CEO of Havas Creative – a multi-disciplinary marketing […]
Riaz Kanani, CEO and Founder of Radiate B2B, on adopting ABM & understanding user behaviour
Thanks to his fascination with the importance of branding, technology and people, Riaz Kanani has an enviable amount of marketing experience to share. Not only has he built global video ad networks that understand user behaviour, launched the first paid for cinematic movie online, and helped build demand generation and engagement marketing strategies for companies across […]
John Harris, president & CEO at Worldwide Partners, on the future of B2B advertising
This is a Masterclass on B2B, advertising and network agencies. On our continued journey of building the discipline around Account Based Advertising , Accountinsight interviews some of the sharpest minds in our industry to get better understanding about how media , advertising and agencies are shaping the future. John Harris is the President & CEO […]
Account-Based Marketing and Connected B2B Experiences
This is a Masterclass on Account Based Marketing and the future of B2B marketing. On our continued journey of building the discipline around Account Based Marketing, Accountinsight interviews some of the sharpest minds in our industry to get better understanding about how digital, media , agencies and B2B are shaping the future. Ricky Abbott is the […]
Michel Juvillier Explores media advertising, programmatic & the Ad Tech Market
This week’s very special guest is Michel Juvilliere, the founder of The Societies Media. As an expert in all things advertising and programmatic from the start of the digital advertising revolution, he’s got a fascinating background. He’s had a ringside seat to see how the world of media advertising and programmatic has evolved over the […]
Raffaele Apostoliti, president & CEO of Expandi Group, on leading EMEA B2B marketing
This week’s podcast welcomes Raffaele Apostoliti, president & CEO of Expandi Group, a leading EMEA B2B marketing agency serving many of the top B2B brands around the world, including IBM, HP, Lenovo and Google, to name a few. Expandi Group employs over 400 staff in marketing and operations and has a mission to grow their […]
Judith Niederschelp on narrowing focus & growing B2B brands
Judith Niederschelp is the CEO of Demand Studio and is also a guest lecturer at Warwick Business School. In this podcast, Niederschelp speaks about the digital revolution, the art of winning new customers, the buyer journey, as well as the modern day B2B agency and its challenges. Needless to say, she has a wealth of […]