AccountInsight Blog.

Successful B2B marketing is less about how many people you reach and more about reaching the right people at the right time. The path from initial interest, brand engagement, and

Most B2B marketers assume that when someone from a company visits their website, that visit somehow belongs to the company’s digital footprint. In reality, this is only sometimes true. Whether

Why Cookie‑Based Attribution and IP‑Based Targeting Don’t Always Align In B2B marketing, companies no longer only want to reach individuals. They need to persuade organisations. This shift in understanding and

Most B2B marketers think in terms of companies. However, most advertising platforms still think in terms of users. That mismatch is the root cause of wasted media spend, weak attribution,

In B2B display campaigns, precision is everything. You can have a brilliant creative, a great message, and strong media spend but if your ads reach the wrong companies, you’re simply fueling

In a world where AI assistants answer questions faster than Google can list them, how do B2B brands stay visible? Traditional SEO isn’t dead but it’s no longer the only

Attribution and cross-platform measurement are getting harder. But maintaining this balance, responsibly and transparently, is how we keep the digital advertising ecosystem healthy. As we enter the AdTech world still

B2B marketing is evolving. FAST. The focus is shifting from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs). Because in B2B, it’s not about how many people you reach,

Why Choosing the Right B2B DSP Matters In today’s crowded advertising ecosystem, B2B marketers face a challenge: how to make their brand visible to the right companies at the right

The B2B market is becoming fiercely competitive, but creative brands know how to stay ahead. Some emerging trends in B2B marketing are giving service- and subscription-based brands – such as

The Problem With Keyword-Based Advertising For years, digital marketers have relied on Google PPC campaigns to capture leads. The approach is simple: you pick keywords, bid on them, and hope

In B2B advertising, one truth stands out: there are only two types of customers — those in-market right now, and those not yet in-market. The challenge? The vast majority of your potential

In the complex world of B2B sales, timing and relevance can make or break a deal. Unlike B2C, where broad awareness often works, B2B buyers need solutions for specific problems

In B2B marketing, precision is everything. A well-thought-out B2B targeting strategy is essential for reaching the right decision-makers, in the right companies, at the right time and can make or

B2B Marketing is at a Turning Point. Here’s What Every CEO Needs to Know. In today’s B2B marketing landscape, the rules have changed – but most companies are still playing

In B2B, the winners aren’t just the ones with the biggest budgets – they’re the ones who make the smartest moves. While most companies still see digital display as little

B2B marketers are stuck. The pressure to deliver immediate pipeline results has turned many into hamsters on a quarterly wheel – running hard but getting nowhere. The constant demand for

Guided Strategies for DSP Excellence In B2B advertising, particularly with complex solutions, it’s essential to adopt strategies that resonate deeply with decision-makers. Display advertising can be highly effective when tailored

Summary In a recent conversation with Luke Bozeat, COO of Mediacom, we explored the challenges and opportunities in today’s media landscape, the evolving role of agencies, and the importance of

In today’s digital landscape, B2B DSP (Demand-Side Platform) advertising has emerged as a powerful tool for businesses aiming to reach their target audience with precision and efficiency. The complexity of

You could have enough confetti for a summer of weddings with all the documents talking about the changes in B2B digital advertising. The landscape is shifting faster than ever, and

All good DSPs are alike; each specialist DSP is special in its own way. As a media planner, your job is to identify which platform meets the unique needs of

It was the best of times, it was the worst of times, it was the age of precision, it was the age of inefficiency and opportunity, it was the epoch

CMOs are walking a tightrope between delivering hard metrics and building brands that stand out in saturated markets. And let’s face it—B2B marketing can feel very lonely when tools aren’t

In the fast-evolving landscape of B2B advertising, marketing managers face increasing pressure to deliver measurable results while making every euro count. Effective budget allocation isn’t just about spending less; it’s

In the ever-evolving landscape of digital advertising, B2B marketers are increasingly turning to specialized Demand-Side Platforms (DSPs) to enhance their targeting capabilities and maximize their return on investment. As the

In a recent conversation with Paul Frampton, a seasoned leader in media and marketing, we explored the evolving landscape of marketing strategies, the role of data in driving actionable insights,

B2B Stars is redefining how companies reach their ideal audience with unmatched precision. But what happens when your audience extends beyond the immediate reach of your campaigns? Enter AccountInsight, the B2B

In the dynamic world of digital advertising, where precision and relevance are paramount, AccountInsight emerges as a game-changer for B2B marketers. Traditional B2C DSPs have long dominated the advertising landscape,

If you haven’t yet tapped into B2B Display Advertising, now is the time to consider it as a pivotal competitive strategy. Contrarian vs. Consensus Decisions In decision-making, being right isn’t

In 2024, JABMO has once again been recognized as a leader in Gartner’s Magic Quadrant for Account Based Marketing (ABM) platforms, with a strong emphasis on its unmatched EMEA focus.

Google’s recent announcement to continue supporting third-party cookies in Chrome, reversing its 2020 plan to phase them out, has stirred the digital advertising world. However, this decision doesn’t significantly impact

Traditional display advertising relies on vague demographics and unreliable cookie targeting. This results in an inefficient ‘spray-and-pray’ approach. Furthermore, news around the Google Privacy Sandbox highlight the inaccuracy and contradictions

Transforming Targeted Advertising for Business Growth In the ever-evolving landscape of digital advertising, the emergence of B2B DSPs (Demand-Side Platforms) marks a pivotal shift towards more tailored and effective marketing

Ad verification technology in B2B Display Advertising faces scrutiny as marketers question its efficacy against modern fraud. Issues like fraud, ID spoofing, and dubious websites continue to plague marketers. At

Building brand awareness and driving customer loyalty are pivotal goals for businesses, especially in the B2B sector. While B2C brands often have a straightforward approach to engaging consumers, B2B marketers

In the dynamic world of B2B marketing, precision and insight are paramount. That’s why we’re thrilled to highlight the synergy between Cyance, the leading intent data platform, and AccountInsight, the go-to DSP

It’s difficult to remember a time before digital and content marketing. Thankfully, those days are long gone. Nowadays, we have the ability to reach and engage target audiences through various

Technology’s increasingly rapid development requires constant innovation for B2B Agencies to keep pace with the needs of marketing and sales teams. Our session at this year’s B2B Marketing Ignite London

Find out how its account-based advertising platform ( i.e. a B2B DSP) built for media and B2B agencies and won the Gold for ‘Emerging B2B martech vendor of the year’.

Great news to the Accountinsight team as we’ve been shortlisted as Emerging vendor of the year. This nomination remind us that advertising and technology are powerful means to connect with B2B customers

At AccountInsight, we’re committed to fostering long-term relationships that deliver value for our partners and clients. Especially during times when many businesses need support to keep the wheel turning. One

AccountInsight is pleased to announce that we’ll be sponsoring driver Oliver Rasmussen ahead of the upcoming Formula Regional Europe.   We’re always trying to nurture and support new talent, both